Diverse suppliers in Canada, while a significant and growing part of the Canadian economy  are under represented in the large supply chains of corporations and governments. It is estimated that Canadian women entrepreneurs while holding some ownership stake in 47% of Canadian SME's, receive significantly less than 5% of contracts awarded by the largest purchasers in Canada. While women start more businesses than men in Canada  and Canadian women business owners are recognized as leaders in the field of entrepreneurship in the OECD countries, women's business in Canada (and around the world) grow at significantly lower rates less than male owned businesses. Enhancing women's business growth by helping them to successfully do business with large corporate and government purchasers through supplier diversity initiatives, is a proven route to assisting women's business to grow to their full economic potential. Supporting under represented minorities to enter the mainstream of the Canadian economy is consistent with Canadian values and ethics.